Kevin Harrington is widely considered the person who invented the now universal infomercial. He also founded the As Seen on TV empire, with over $5 billion in product sales, and was one of the first people ABC approached to perform as one of their judges on the wildly successful and Emmy Award winning, Shark Tank.
Kevin has proven his place as one of the most successful entrepreneurs who ever lived and worked in the industry. His colleagues have included names from the list of the most acclaimed celebrities in the world. He has been responsible for launching some of the most successful TV Media Campaigns in the business.
Kevin Harrington has his finger on the pulse of the evolving consumer products industry. Utilizing our wealth of resources on current trends, trade shows, conferences, articles, and press releases our research department searches for emerging brands and products that are superior, and aligned with Kevin’s philosophy and criteria. We then arrange to have a conversation to learn more and determine if the companies we are speaking with are an appropriate fit for a campaign.
No, the scheduling fee is the only financial responsibility for the omni-channel production by the participant. However, if a participant chooses to be featured in our CBD Market, an additional fee would apply.
A copy of the Commercial spot will be sent for your review and approval upon completion of editing. Once we receive your signed final edit approval form, you will own the complete licensing rights to repurpose and/or rebroadcast to leverage your media exposure.
Our production staff assigned to your campaign, as well as, a Production Coordinator will assist you with the following items:
Once we agree to work together, we require all participants to complete both the market and network checklists below to best target your demographic. We will disperse your spot amongst many of the chosen networks and markets you indicate.
Airing on the appropriate network and in the appropriate markets increases viewership of the TV campaign. Our media experts can assist you in these determinations utilizing our resources as well.
Digital Distribution Package
Your scheduling fee includes the costs of producing and distributing a broadcast quality Video Commercial. Partnering with Kevin Harrington and our studio affords a unique opportunity for an accurate and informative message about your brand for any future marketing purposes, without the need for Madison Avenue sized budgets. In order to properly analyze the return on investment and value equation this opportunity affords, it is important to factor-in what would be the costs of all of the pre-production, creative development, travel, camera-work, on-air talent, editing, and post-production involved in producing broadcast video, along with the involvement of a celebrity spokesperson like Kevin Harrington, the design and publication of a full page four color print ad, and guaranteed distribution of the Video Ad, targeted to your audience. For example, video production costs ranging from $50,000 or more are not uncommon in the industry. For this reason alone, our opportunity amounts to a tremendous value equation even before the video ads begin to be distributed, and our participants can immediately begin to re-utilize the spot as a video marketing tool, as well.
Beyond the ownership of the Video Ad, you can leverage by streaming it online, looping at trade shows and events, post on social media, link with bloggers and influencers, and even begin international distribution through our studio’s foreign language and sub-titling capabilities. Moreover, we have the ability to leverage your investment for Spanish language viewers on a global scale. These types of strategic marketing strategies can expose your ad to an unlimited number of viewers. Remember, Kevin Harrington is recognized globally and is the pioneer of As Seen On TV and participants in our Media Campaign are afforded the opportunity to utilize the As Seen On TV logo, as well. Consumers may not be familiar with your brand but they have seen the As Seen On TV logo branding on many of their favorite products now for decades.
Aside from the Billboard and Print exposure, we integrate a comprehensive marketing campaign utilizing press releases/press wires, social media platforms, and relevant blogs. For example, our press releases can generate 500+ impressions combined with 1,000+ Social Media Impressions and 1,000+ YouTube Impressions. Kevin Harrington currently has thousands of followers on Facebook, as well as on other social media sites. Kevin’s “reach” figures have averaged over 20,000 organic impressions (without boosts or promos) and peaks above 100,000 with a combination of boosted and organic posts. While we anticipate continued growth of the numbers, it is difficult to accurately measure the entirety of all projected impressions that can be obtained, especially if you continue to repurpose and rebroadcast the spot for additional exposure. The integrated strategies we have implemented throughout the various social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc) suggest conservative and consistent growth; furthermore, the participant of our campaign is encouraged to collaborate with our social media team in order to maximize the potential of these campaigns.
Our Creative Department will contact the participant to request the following materials: completed Product/Service Information Form, product literature, press kits, media lists, and 8×10 four-color ad transparencies and logos.
An exclusive opportunity for a Celebrity endorsement and/or influencer testimonials that are commonly used to increase a brand’s visibility. It’s a fact that using a celebrity in your advertising or promotion can draw greater attention to your product or service. As the pioneer behind the infomercial, author of a #1 best-selling book, being a key person of influence, and an original Shark from Shark Tank, Kevin works with companies, products, and services that he believes are unique and offer solutions to everyday problems. For companies that aligned with his criteria of a good product or service, he may consider filming a testimonial in his authentic voice.
By partnering with us, you’re allowing Kevin Harrington and our team to evaluate and find the next great product.
These are the basic guidelines for participation.
Production Company
PRODUCTION COMPANY will provide a complete licensed and insured production and scriptwriting team (field production, graphics, music, voice-overs, on-camera talent, editing, set design and lighting) for taping in Southeast Florida or on-location for completion of the PARTICIPANT commercial spot. PRODUCTION COMPANY hereby grants PARTICIPANT complete licensing rights and copies of the commercial spot for any legal and marketing/promotional purpose.
PRODUCTION COMPANY will include guaranteed distribution the Commercial spot.
PRODUCTION COMPANY will design one full page, color print ad for PARTICIPANT’s brand, and publish regionally in a targeted magazine, in a targeted city.
PRODUCTION COMPANY will collaborate with PARTICIPANT in conjunction with the promotion and branding of the campaign via a press release distributed to targeted multi-media platforms. PRODUCTION COMPANY will promote PARTICIPANT through its integrated social media outlets and consumer engagement strategies.
Featured celebrity: Kevin Harrington’s celebrity image will appear in the PARTICIPANT’S print ad, with no royalties, licensing fees or other additional fee requirements other than the scheduling fee.
Participant
PARTICIPANT will complete a Product Information Form questionnaire (PIF) provided by the PRODUCTION COMPANY. PARTICIPANT is responsible for shipping product samples for professional photography and studio taping. PARTICIPANT acknowledges that the PRODUCTION COMPANY will immediately assign studio personnel to begin work on certain aspects of the PARTICIPANT’S campaign.
PARTICIPANT agrees to review and approve final script, press releases and shot list. PARTICIPANT agrees to approve final edited commercial spot.
Once both parties authorize this agreement, Participant commits to participate in the campaign as described above and does further agree to provide the completed product information form in a timely manner. All aspects of the agreement will be completed within twelve months or sooner of agreement execution assuming Participant does not withhold reasonable approvals. The parties agree that Florida law applies and the jurisdiction for any action regarding this agreement shall lie in the courts of Broward County, Florida. This agreement contains the full and complete understandings between the parties whether written or oral, pertaining thereto, and cannot be modified except by a written instrument signed by each party hereto
